Content creators: are you feeling the buzz about AI? That it promises speed and ease and can write your content for you in seconds?
Sounds cool, right? But before you hand over your keyword to an AI writer, let’s talk truth.
As we lean more into this automated world, questions about AI detectors‘ capabilities and accuracy naturally arise.
Reflecting on my journey of becoming an entrepreneur, I recall a project where understanding the nuances of AI detectors was not just beneficial but essential.
This venture taught me how tools designed to mimic human intelligence still require human oversight.
As a famous quote by Paul Ehrlich states:
‘’To err is human, but to really foul things up, you need a computer.’’
This ironic twist on an old adage speaks volumes about our relationship with technology. It reminded us that AI can amplify our capabilities but has limitations.
Let me show you how do AI detectors work and guide you through everything you need to know about this topic.
What are AI Content Detectors?
AI content detectors are smart tools that determine if a piece of writing is written by a person or by AI writing tools like ChatGPT, Writesonic, Jasper AI, or their alternatives.
These AI tools are pretty innovative. They use machine learning and natural language processing.
They check how words are arranged and used in sentences. This helps them decide whether a text is human-written or AI-generated.
These detectors are super helpful for people working in search engine optimization (SEO) and blogging. They make sure that their content is seen as original and reliable.
But there’s a problem. If your writing sounds too much like a robot, these detectors might think it’s AI-generated, too. That’s why it’s important to know how they work.
How Do AI Detectors Work?
AI content detectors mix machine-learning algorithms and natural language processing to tell the difference between text written by people and text generated by machines.
Each AI content detector works differently, depending on their technology and methods.
Let me break it down for you:
- Data Collection: These AI detection tools gather many examples of human-written and AI-generated text. This collection acts as a learning base.
- Feature Extraction: Then, the tools analyze this data. They look for specific features like how often words are used, sentence structure, and grammar.
- Model Training: Next, they use a technique known as supervised learning. Here, the tools are trained to recognize the patterns that differentiate AI writing from human writing.
- Inference: When these AI detection tools encounter new text, they apply what they’ve learned. They scrutinize the text to see if it matches the patterns of AI-generated content they’ve been trained on.
- Continuous Learning: An interesting part is that these tools keep learning. As they get exposed to more text, they refine their understanding and better detect AI-written content.
From my experience, I’ve noticed these detectors often pick up on certain qualities in the writing that make them think it’s AI-generated.
Content Signal | Example using Al-generated content |
Repetition of words | “Collision coverage assists in covering damages to your vehicle following a collision, while comprehensive coverage safeguards against non-collision incidents like theft, vandalism, or natural disasters.” |
Repetitive sentence structure | “Advertising plays a vital role in the success of a business. It serves as a potent tool for creating brand recognition, boosting sales, and establishing a positive reputation in the industry. Advertising enables companies to stand out from competitors.” |
Unnatural word usage | “Depending on the fixture, you may need to remove a cover, shade, or glass dome to access the bulb.” |
Generic or impersonal tone | “Finding the right car involves careful consideration and research. Assess your lifestyle, preferences, and requirements.” |
Contradictory statements | “The new policy will increase employee benefits, while at the same time, it will reduce employee benefits.” |
Inconsistent verb tense | “He was waiting for the bus when he sees his coworker.” |
Stiff, formal, or matter-of-fact writing style | “Rainbows are a common sight in nature and can be seen all over the world. The colors of a rainbow are always in the same order, from red to violet.” |
After analyzing various signals, the AI tool makes an educated guess about who wrote the content. It’s quite smart.
Some tools will give you a percentage, like a score, indicating the chance that a human wrote everything. Other tools go a step further. They highlight the specific parts in the text they suspect are AI-generated.
What do AI detectors’ Models Look for in Content?
AI detectors use special models to figure out if the content is AI-generated. These models mainly look for these things in the text:
1. Perplexity
Perplexity is all about how confusing a text is. The less sense it makes or the more unnatural it reads, the higher its perplexity.
- Humans aim to create text with low perplexity, meaning it’s easy to understand and flows well but can be predictable.
- In contrast, I’ve noticed AI usually has a higher perplexity because it fails to predict the proper idea of a sentence in the context of the writing.
Imagine a sentence: “In the kitchen, I reached for the…“
- A high perplexity language model might finish this with “moon” or “shadows.” These endings are quite abstract and don’t logically connect to the context of being in a kitchen.
- A medium perplexity model could end it with an “ancient manuscript.” This is a bit more conceivable (perhaps in a story context) but still quite unusual for a kitchen setting.
- A low perplexity model would likely complete it with “salt” or “knife” like a human would do. These are common items in a kitchen, making them logical and expected completions for the sentence.
This example shows how language models vary in predicting text based on their understanding of context and likelihood.
2. Burstiness
Burstiness deals with how much sentences vary in length and structure.
- Texts with little variation in sentence structure and length show low burstiness.
- On the other hand, texts with a lot of variation display high burstiness.
AI-written texts tend to have less variation or “burstiness.” The AI models usually pick the most common next word, leading to sentences of average length and typical structure.
I believe this is the reason why we notice a lot of repetition in AI writing. Low burstiness is a clue I look for when I try to detect AI-generated content.
3. Coherence and Consistency
When AI writes something, it fails to keep it coherent and consistent most of the time. Here is what I have observed:
- Human writers generally keep a consistent line of thought, but AI, even advanced models, can sometimes lose track.
- AI might suddenly change topics or say things that don’t fit with what was said before.
When I scan texts with AI detectors, I look for these sudden changes or breaks as signs of AI writing. Here’s an example I recently came across:
Human Writer Style (Coherent and Consistent) | AI Writer Style (Incoherent and Inconsistent) |
Gardening is a rewarding hobby. It not only brings you closer to nature but also provides a sense of accomplishment. When I work in my garden, I focus on planting various flowers and vegetables. My goal is to create a sustainable ecosystem that supports local wildlife.” | Gardening is a rewarding hobby that connects you with nature. While nurturing plants, it’s fascinating to observe the biodiversity in your backyard. In a similar way, exploring different cuisines can be an adventure, offering a taste of various cultures and traditions. Both gardening and culinary explorations contribute to a rich, fulfilling lifestyle. |
4. Language Patterns
AI-generated text often has certain ways of using language that is pretty common in building it. This includes specific phrases or ways of putting sentences together.
For example, AI might often use the passive voice in sentences. It would say something like “The cat was chased by the dog” rather than the more usual way we talk, “The dog chased the cat.”
5. Contextual Knowledge
AI models like GPT-4 learn a lot from a huge information collection but stop learning after training.
It means they don’t know about things that happen after training. So, if a text doesn’t mention recent big events or misses the latest info, AI might write it.
To spot these missing pieces, AI detectors check the text against what’s been happening lately.
6. Stylometry
Stylometry is like detective work on how a text is written, focusing on how long sentences are, how punctuation is used, the variety of words, and the patterns of word use.
- Since AI is trained on a mix of many writings, the text it makes might not have that personal touch we see in human writing.
- If a text has sentences that are all about the same length, uses punctuation too much or too little, or uses a very wide range of words, it could be a sign AI writes it.
- AI detectors use these stylometric checks to help tell if a text is by a human or AI.
How Accurate are AI Detectors?
A reliable one should correctly identify AI-written content at least 80% of the time, and it shouldn’t make many mistakes.
The accuracy of these detectors depends on a few things:
- The amount and variety of data they’ve been trained on matters a lot.
- It’s also important if they can recognize text created by the latest AI writing tools.
- They must keep updating their methods to keep up with how AI writing evolves.
The best detectors, with accuracy as high as 95–99%, use unique methods to recognize who the author is.
They can even tell you how sure they are in percentages. When choosing an AI detector, how accurate it is matters.
AI Detectors vs. Plagiarism Checkers
AI detectors and plagiarism checkers are both used by universities to prevent cheating, but they work in different ways and look for different things:
- AI Detectors: They are all about spotting text that seems like it is AI-generated content. They focus on certain text features, like perplexity and burstiness, instead of checking it against a database.
- Plagiarism Checkers: On the other hand, plagiarism checkers are looking for text that’s been copied from somewhere else. They do this by comparing the text to a big database of already published stuff.
I’ve found that plagiarism checkers sometimes mark parts of AI-written text as copied. This happens because AI writing often uses phrases from sources it doesn’t mention.
While AI usually makes up new sentences, sometimes it might use sentences similar to existing ones. This happens more with common topics and less with rare, specialized ones.
As more AI-written content gets online, it’s even possible for AI writing to be flagged as copied because there are other similar AI-written texts on the same topic out there.
Plagiarism checkers aren’t built to find AI writing; they often mark it as copied. But they’re not as good at detecting AI writing as a proper AI detector.
Is AI Content Bad for SEO? Can Google Detect AI Content?
Regarding SEO, you might wonder if Google can spot AI-generated content. According to Google Search’s guidance about AI-generated content, Google doesn’t mind if AI or humans write the content.
The key is to be original, high-quality, and follow Google’s helpful content guidelines. Google may detect AI content, but it does not mark your search rankings as long as you’re writing for people and not search engines.
Google has stated that if AI or automated methods are used in creating content with the goal of tricking search engine rankings, Google will recognize this as spam and may penalize the content accordingly.
Using AI to create content isn’t always considered spam if your content meets Google’s E-E-A-T standards –expertise, experience, authoritativeness, and trustworthiness.
It can still achieve good rankings in search results, even if it is produced with the help of artificial intelligence.
How can AI Content Detectors be Improved?
AI content detectors have improved quickly, but there’s always room to improve. Here’s how they could be enhanced:
More Sophisticated Algorithms
As AI tech gets more advanced, the algorithms in AI content detectors should, too. Better machine learning and natural language processing can make these tools more precise in spotting AI-written text.
Better Training Data
These detectors need many examples of human and AI-written text to work well. Improving the quality and variety of this data can make the detectors more trustworthy, especially in not wrongly flagging human-written text as AI.
Collaboration with Human Experts
AI detectors are great, but they’re not flawless. Working with experts in language and writing can fine-tune these tools, making them more useful for everyone.
Real-Time Updates
AI writing keeps changing, so the detectors should too. By updating continuously and considering user feedback, these detectors can stay relevant and effective in catching AI-generated content.
How to Avoid AI Detection?
When I want to generate content without it being picked up by AI detectors, I try these simple tips:
- Use Unique Words: When I’m changing the words in my content, I use different synonyms or alternative words instead of the original ones.
- Avoid Repeating Words Too Much: Using the same words repeatedly can make your content seem less varied and more like AI writes it.
- Mix-Up Sentence Structure: Change how you put together sentences. This makes your writing more interesting to read and harder for AI to spot.
- Keep Sentences Short and Clear: I write short sentences that get straight to the point. Long, complicated sentences can sometimes be seen as AI-written.
- Manual Content Editing and Human Touch: After I’ve changed the words, I review my content to ensure it feels like a human wrote it.
Should You Trust AI Detectors?
While becoming a blogger and AI enthusiast, I’ve learned a lot about how AI detectors work. It’s fascinating and super important, especially if you’re creating content.
Using AI to outline a very rough draft for writing is fine, but it’s all about mixing smart AI tools with our own ideas and styles.
My journey through the complexities of AI content detection has taught me the importance of staying updated and adapting to technological advancements.
I use AI smartly while ensuring my content feels personal and real. This way, I can make stuff that’s good for search engines and enjoyable for readers.
Let’s keep innovating, but always remember to add that human touch to your content.
About The Author
Lana is a full time content creator, blogger, and SEO strategist. She coaches up-and-coming bloggers over at Blog Growth Engine and helps select SaaS startups with their SEO and content strategy. Before starting this blog, Lana was the VP of Engineering at an AI startup and a Data Scientist for over 6 years. She also holds a Bachelor of Science Degree in Statistical Data Science from the University of California, Davis. Follow LanaGerton.com to learn how she blends data-driven approaches and AI technology into her content creation and SEO frameworks.